Narconon Arrowhead Promotes Drug-Free World Videos
The team at Narconon Arrowhead is committed to saving lives from the ravages of drug abuse and addiction. One of the ways they do this is by delivering the Narconon drug rehab program, which is recognized worldwide for having one of the highest rates of success in the field of addiction treatment. They do not, however, limit their efforts to helping addicts quit using drugs and alcohol to become clean and sober. The Narconon Arrowhead organization also engages in a number of community outreach projects aimed at keeping people off drugs in the first place. These drug use prevention activities are to a large degree focused on reaching young people, with examples including sending staff to schools throughout Oklahoma, where the Arrowhead center is located, and as far afield as Kansas, Arkansas and Texas. For an idea of the scope of the Narconon Arrowhead drug prevention campaign, consider the fact that they reach an average of 30,000 to 50,000 young people per year. Among the most effective tools available in the fight against drug use is the series of 16 public service announcements produced by The Foundation for a Drug-Free World.
Each of the PSAs is 30 seconds long, and they are shot in a docudrama style, with fast pacing and production values on par with the best that Hollywood has to offer. They deliver a short but powerful message concerning the dangers of drug use and the negative repercussions that drug addiction can have on a person’s life. Many show a young person starting to use a certain type of drug, followed by depictions of the chaotic consequences that often ensue, while others feature teens talking to the camera to dispel common myths such as it being safe to try drugs even once.
The videos, which can be viewed online at the website for The Foundation for a Drug-Free World, feature titles including:
- Just Once
- One Hit
- Best High
- Love Lost
- Medicine Chest
- Stay Up and Study
- Party All Night
- One of the Guys
- They Said… The Lied
- The Truth About Drugs
Gary Ravenscroft, director of the PSAs, has been quoted as saying that the production team “worked to bring home to youth that they need to get real information about drugs,” and to do so “in a way they feel relates to their lives”
Anti-Drug PSAs Reaching the Millions
The public service announcements produced by The Foundation for a Drug Free World have been aired on more than 500 television stations, including many local stations as well as national outlets including MTV, VH1 and BET. Just as important as being shown on television is the fact that the PSAs have been made broadly available to schools so that they can be played in class, as part of notifications or as attention-grabbing introductions to drug education presentations such as those provided by the teams from Narconon Arrowhead. They can also be used in a wide variety of other settings, such as:
- Community events
- Movie theaters
- Sports arenas
- Train stations
- Airport terminals, and more
The PSAs have, in fact, won advertising industry awards for their creativity and execution, and even received an award for Best Public Service Campaign. They may be among the most widely recognized contributions of The Foundation for a Drug-Free World, but they are not by any means the only one. Over the course of only a few years, the organization has passed out more than 50 million booklets such as The Truth About Drugs to people in 180 countries. As one of the most positive forces for change in the ongoing battle against drugs, the organization is a natural ally for Narconon Arrowhead.
Click here for more information on drug prevention projects as well as news about the center at Narconon Arrowhead.