Kitson Promoting Drug Use With New T-Shirt Line
In the world of Hollywood and show business, there is an old saying thrown around: “There’s no such thing as bad PR.” What the speaker means is that many people and businesses feel that it’s a good thing to have people talking about you, even if what they’re saying happens to be bad. While it’s a cute saying, it’s easy to see that this is definitely not always true. Despite the obvious examples of when bad PR is simply bad PR (and something that could majorly hurt your career or business), many folks in Hollywood will continue to pump out “shocking” new ways of business in the hopes of catching the attention of an increasingly distracted populace.
Just one recent example of this sort of sensational advertising is currently being conducted by Los Angeles company Kitson.
T-shirts in Bad Taste
The clothing company recently released a line of t-shirts done in an athletic style. They feature the names of various prescription drugs on the back such as “Xanax” and “Vicodin” along with large numbers like a football jersey. These are both prescription drugs that are frequently abused by Americans. Prescription pill abuse is one of the fastest growing segments of drug use in the United States, and it is also a very deadly form of drug abuse.
Many abusers can’t get the high they want just off of swallowing the pills, so they end up having to crush and snort the pills or dissolve them in water and inject the mixture into a vein. Either way, this makes the drugs hit the bloodstream and brain much faster—so fast, in fact, that the pills can kill their user.
There is absolutely no reason to put the names of drugs on the back of these shirts, except to glorify the fact that thousands of Americans are dying from taking these drugs in a non-prescribed manner. It’s promoting drug use, and that is never a good idea.
The Example Being Set
Kitson is a high-end boutique, and it attracts high-end clientele. The people that will be buying these shirts are the rich and famous, and every time one does and wears it, they are becoming a walking billboard for this irresponsible message. Celebrities are photographed all the time, and young people across the country like to emulate what they have seen their favorite stars saying, doing and wearing.
It’s a fast trickle-down effect from a celebrity wearing one of these shirts to teenage girls wanting to wear them as well. We’d like to think that our children are intelligent and wouldn’t let the message of these shirts affect the plans we already have in place for them to not do drugs. The truth is that young people are susceptible to suggestion, even when that suggestion is very subtle. When a celebrity walks around with one of these shirts on, he’s sending out a subtle message that almost anyone could pick up on: “Drugs are kind of fun, they’re not that bad, it’s kind of like a game.” Etc.
The bottom line is that making or selling these shirts was very irresponsible, and Kitson has crossed a line. Many former fans of the company and anti-drug community members in general are organizing a boycott to try to get the company to apologize and pull the shirts off shelves. If they are successful, it would show just how much a concerned citizen can really accomplish to keep the streets drug-free.